Global Alerts: AMBERAlert.com Celebrates “Family Day” by Giving Away Free Amber Alert Child ID Kits


AMBERAlert.com Celebrates “Family Day” by Giving Away Free Amber Alert Child ID Kits

Kits Will be Available for Parents at Barrett Jackson’s Family Day on January 15, 2007 in Scottsdale, Arizona

SCOTTSDALE,

AZ — (MARKET WIRE) — January 12, 2007 — AMBERAlert.com, the AMBER Alert portal forstate law enforcement efforts in the recovery of abducted children, will bedistributing free AMBER Alert Child ID kits to parents attending “FamilyDay” on January 15, 2007 at the world-renowned annual Barrett JacksonCollector Car Auction held in Scottsdale, Arizona.

The AMBER Alert Child ID kit is comprised of a 512 Megabyte USB drive andencrypted identity software that guides the parent or legal guardianthrough a simple process to store essential information on their child, sothat in the event of abduction, law enforcement can easily and quicklyaccess identification and contact information for the child. Recentphotographs, emergency contact information, school details, and alternateguardian or caregiver information may also be included. Because thesoftware on the USB drive is encrypted, the data entered by a parent isonly accessible by law enforcement personnel.

“Preparation can make a significant impact in bringing a missing child hometo its family especially when considering that in the case of an abduction,parents are highly distracted and often cannot recall mission-critical dataabout their child,” said Paul Hughes, Program Manager for the AMBER AlertPortal. “AMBERAlert.com was created to help ensure that all missingchildren around the country are returned home safe and sound. We expect tohand out over 1000 kits at Barrett-Jackson, and as an Arizona-basedcompany, we welcome the opportunity to be part of such a well attendedevent.”

www.AMBERAlert.com

Barrett Jackson attendees can visit the AMBERAlert.com booth near the mainauction stage where they can: sign up to receive wireless AMBER Alerts ontheir mobile phones and devices, and collect an AMBER Alert Child ID kitfor their family. AMBERAlert.com staff will be onsite to walk parentsthrough the easy enrollment process. AMBER Alert Child ID kits are beingprovided free of charge to enrollees courtesy of AMBERAlert.com andKingston Technology, the independent world leader in memory products.

Using the AMBER Alert portal in combination with the AMBER Alert Child IDkit, law enforcement may directly issue and update AMBER Alerts, which arethen automatically communicated to anyone who has registered atAMBERAlert.com. To date, more than 135,000 concerned citizens across theUnited States have registered to receive local AMBER Alerts andcorresponding updates.

For more information about the AMBER Alert network or to receive an AMBERAlert Child ID Kit, please register at www.AMBERAlert.com.

About Global Alerts, Inc.

Global Alerts, LLC has been the leading online mass notification system andcause media company since 1991 enabling government to inform andeducate citizens about important issues, providing corporations a vehiclethat connects their brands to communities and causes, and empoweringcitizens to take action on issues ranging from finding missing children,safeguarding public health, promoting recycling, and addressing animalsafety.

Based in Scottsdale, Arizona, the company’s mission is to connectgovernment, corporations and citizens to information, issues and causesthrough the fastest, most scalable and secure online notification and causemedia platform in the world. The company’s world-renowned cause mediaportals include www.amberalert.com, the leading online distributor of AMBERAlerts; www.earth911.org, the world’s premier environmental Web site, andwww.pets911.com, one of the largest online destinations for informationabout animal welfare.

Global Alerts is one of the founding members of the AMBER Alert Web PortalConsortium which is comprised of law enforcement & broadcasting partnersworking together to return children to their homes safely. The AMBER AlertPortal (www.AMBERAlert.com) allows law enforcement to directly activate andupdate AMBER Alerts. An alerting solution provided at no cost to stategovernments, the AMBER Alert Portal then disseminates the alerts to otherlocal, state and federal government agencies, broadcasters and the publicvia cell phones, pagers, fax, email, other wireless devices and PCs.

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